Art in Construction
Construction Industry Council – Zero Carbon Park
CIC-Zero Carbon Park is home to the first zero carbon building in Hong Kong, which serves as an exhibition, education and information centre to promote low carbon living in the area.
What we do
“Art in Construction” is the first of its kind art exhibition held in the site, displaying multimedia artworks which tell the story of green living, created by well-known artists in Hong Kong. Artworks were shown in both outdoor and indoor areas of the Park, while visitors can actually see, listen, touch and interact with the work. Onsite and virtual exhibitions, online guided tours and workshops were held across the 3-week exhibition period.
Client
Construction Industry Council – Zero Carbon Park
Venue
Zero Carbon Park in Kowloon Bay, Hong Kong
Category
- Production design
- Research
- Public relations
- Video production
Virtual guided tour
“Art in Construction” is the first of its kind art exhibition held in the site, displaying multimedia artworks which tell the story of green living, created by well-known artists in Hong Kong. Artworks were shown in both outdoor and indoor areas of the Park, while visitors can actually see, listen, touch and interact with the work. Onsite and virtual exhibitions, online guided tours and workshops were held across the 3-week exhibition period.
The process
Our team was responsible for the exhibition curation and artist collaboration, creative design and development, project planning and implementation, logistics operation, marketing materials development and production, as well as media planning and communication.
The result
Over 300 media feeds for the Exhibition covering regional and local communication channels including TV, radio, daily print, online news and feature sites, as well as fan pages and blogs were recorded, which generated more than HK$ 14 million worth of media value.
Media reports
